in the commercial and private sectors after graduating from the University of the Basque Country with a degree in Business.
As a former Managing Director of a large haulage company operating across Europe, with a turnover in excess of £3 million a year, Imanol knows the hard work, determination and quality customer relationships needed to make a business a success.
Since arriving in London in 2012, he has developed a new passion; to make the food and drink of the Basque Country as loved and revered in Britain as Italian pastas, Greek olives and French champagne.
Whilst living in London and throughout his travels across England, Wales and Scotland, Imanol has been struck by the adventurous palates of the British and how respected the Michelin-starred cuisine of San Sebastian is. Yet the absence of Basque foods on delicatessen and supermarket shelves across Britain is marked. Imanol is combining his good head for business with his refined taste buds to ensure the very best of Basque food and drink are brought to discerning British diners.
In 2023 we opened our first deli in St. Neots (Cambridgeshire).